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subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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Marketingmanagement
Brand management
2,357
Markenführung
2,357
Brand image
397
Markenimage
397
Brand
378
Markenartikel
375
Consumer behaviour
368
Konsumentenverhalten
368
Deutschland
309
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309
Marketing management
179
Social Web
148
Social web
148
Beziehungsmarketing
141
Relationship marketing
141
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124
Online-Marketing
124
Corporate reputation
107
Firmenimage
107
Luxury goods
92
Luxusgüter
92
Theorie
86
Theory
86
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76
United States
76
International marketing
75
Internationales Marketing
75
Marketing
70
Corporate Social Responsibility
65
Corporate social responsibility
65
Erfolgsfaktor
65
Success factor
65
Handelsmarke
64
Store brand
64
Advertising effects
63
Werbewirkung
63
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58
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58
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Keller, Kevin Lane
6
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Baumgarth, Carsten
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Esch, Franz-Rudolf
3
Meffert, Heribert
3
Woisetschläger, David
3
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2
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2
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2
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2
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2
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2
Michaelis, Manuel
2
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2
Nguyen Phong Nguyen
2
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2
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2
Siegert, Gabriele
2
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2
Agarwal, Sanjeev
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Measuring and managing brands
6
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Improving marketing strategies for private label products
4
Fashion branding and communication : core strategies of European luxury brands
3
The evolution of brands : from signals of quality to storehouses of trust
3
Aufbruch : Ingredient Branding schafft Werte
2
Brand management ; Vol. 1
2
Brand management in emerging markets : theories and practice
2
Cases on branding strategies and product development : successes and pitfalls
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Innovation in advertising and branding communication
2
Innovative Markenführung und -implementierung
2
Integrated brand marketing and measuring returns
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
2
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
2006 Business & Economics Society International Conference ; Vol. 1
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Brand management ; Vol. 2
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Brands : interdisciplinary perspectives
1
Breaking new ground in theory and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Building corporate identity, image and reputation in the digital era
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business analytics and cyber security management in organizations
1
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ECONIS (ZBW)
179
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Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
2
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
3
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
4
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
5
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
6
Digitale Sprachvarietäten in der externen Markenkommunikation : eine empirische Untersuchung des Einflusses der Vong-Sprache auf die Markeneinstellung, Kaufabsicht und Glaubwürdigk...
Cudak, Jessica
;
Göttling, Janine
;
Siems, Florian
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 331-356)
.
2023
Persistent link: https://www.econbiz.de/10014435297
Saved in:
7
A systematic review of the bibliometric literature : branding in marketing strategy
Rosário, Albérico Travassos
- In:
Origin and branding in international market entry processes
,
(pp. 82-116)
.
2023
Persistent link: https://www.econbiz.de/10014436769
Saved in:
8
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
9
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
10
Crafting a positioning strategy : capturing the customer mindshare
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 151-166)
.
2023
Persistent link: https://www.econbiz.de/10014283164
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