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subject:"Marktforschung"
~institution:"Harvard Graduate School of Business Administration"
~subject:"Markenimage"
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Marktforschung
Markenimage
Consumer behaviour
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Konsumentenverhalten
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Harvard Graduate School of Business Administration
Institut für Demoskopie Allensbach
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Springer Fachmedien Wiesbaden
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Alabama / State Highway Dept
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European Marketing Academy
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Friedrich-Schiller-Universität Jena
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Institut für Medien- und Konsumentenforschung <Erding>
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
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Advertising Research Foundation
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Association for Consumer Research / North American Conference <2015, New Orleans, La.>
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Association for the Study of the Grants Economy, New Orleans, 27.12.1971
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Bain & Company <Boston, Mass.>
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Berliner Wissenschafts-Verlag
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Books on Demand GmbH <Norderstedt>
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Center for Economic Research <Tilburg>
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Chambre de commerce et d'industrie de Paris
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
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Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
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Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich
;
Joachimsthaler, Erich A.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
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Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
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2004
Persistent link: https://www.econbiz.de/10001932772
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