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subject:"Marktforschung"
~isPartOf:"A century of marketing"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Marktforschung
Advertising effects
17
Werbewirkung
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Consumer behaviour
8
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6
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5
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A century of marketing
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of marketing research : JMR
6
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
4
Gabler Edition Wissenschaft
3
Handbuch der Marktforschung
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
3
Journal of business research : JBR
3
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Lehrbuch
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Managementwissen für Studium und Praxis
2
Marketing : journal of research and management
2
Medienmanagement und E-Business
2
Organisation und praktische Anwendung
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Qualitative marketing research : approaches, techniques and analysis
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising Research Foundation Publications
1
Arbeitspapiere zur mathematischen Wirtschaftsforschung
1
Betriebswirtschaftliche Abhandlungen
1
CRESC - culture, economics and the social
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Der Markt : international journal of marketing
1
Die Betriebswirtschaft : DBW
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European Advertising Academy
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Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
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1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Gabler-Edition Wissenschaft / Interaktives Marketing
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ECONIS (ZBW)
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1
Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
Saved in:
2
The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.
;
Riley, Debra
;
Tsogas, Markos H.
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
Saved in:
3
The influence of brand usage on responses to advertising awareness measures
Romaniuk, Jenni
;
Wight, Samuel
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
2
,
pp. 203-218
Persistent link: https://www.econbiz.de/10003820439
Saved in:
4
The gear model of advertising : modelling human response to advertising stimuli
Cramphorn, Michael E.
;
Meyer, Denny
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
3
,
pp. 319-339
Persistent link: https://www.econbiz.de/10003847196
Saved in:
5
A new tool for pre-testing direct mail
Faulkner, Margaret
;
Kennedy, Rachel
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 469-490
Persistent link: https://www.econbiz.de/10003746164
Saved in:
6
Advertising research
White, Percival
-
1978
-
[Nachdr. d. Ausg.] New York, London 1927
Persistent link: https://www.econbiz.de/10003006150
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