//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marktforschung"
~isPartOf:"Beiträge des Instituts für Empirische Wirtschaftsforschung"
~type_genre:"Bibliografie enthalten"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Advertising planning
3
Direct marketing
3
Direktmarketing
3
Theorie
3
Theory
3
Werbeplanung
3
Estimation theory
2
Market research
2
Promotional materials
2
Schätztheorie
2
Werbemittel
2
Estimation
1
Sampling
1
Schätzung
1
Stichprobenerhebung
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Bibliografie enthalten
Graue Literatur
Arbeitspapier
2
Non-commercial literature
2
Working Paper
2
Language
All
German
2
Author
All
Musiol, Gerald
2
Published in...
All
Beiträge des Instituts für Empirische Wirtschaftsforschung
Working paper / Dialog Marketing Competence Center
2
Discussion paper / Tinbergen Institute
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622378
Saved in:
2
Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622388
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->