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subject:"Marktforschung"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]"
~subject:"Consumer behaviour"
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Marktforschung
Consumer behaviour
Psychology of advertising
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Werbepsychologie
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Germany
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Theorie
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Konsumentenverhalten
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Market research
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Marketing
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Advertising effects
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Aesthetics
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Aggressivität
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Brand image
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Economic psychology
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Markenimage
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Föll, Kerstin
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Krishna, Aradhna
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Gabler Edition Wissenschaft
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Psychology & marketing
19
Journal of business research : JBR
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
International journal of advertising : the review of marketing communications
13
Europäische Hochschulschriften / 5
10
Journal of advertising : official publication of the American Academy of Advertising
10
SpringerLink / Bücher
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising research
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of marketing communications
6
Journal of retailing and consumer services
5
Konsum und Verhalten
5
The Cambridge handbook of psychology and economic behaviour
5
Critical review : an interdisciplinary journal of politics and society
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing research : JMR
4
Lehrbuch
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Edward Elgar E-Book Archive
3
European journal of marketing : EJM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
Marketing and consumer psychology series
3
Preferences or happiness?
3
The evolution of brands : from signals of quality to storehouses of trust
3
A research agenda for economic psychology
2
Administrative Sciences : open access journal
2
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Cambridge handbooks in psychology
2
Diskussionsbeiträge / Institut für Volkswirtschaftslehre, Universität der Bundeswehr München
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Elgar research agendas
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ECONIS (ZBW)
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Sensory imagery for design
Krishna, Aradhna
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 53-59)
.
2016
Persistent link: https://www.econbiz.de/10011593187
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2
Consumer Insight : Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515466
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3
Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme
Swoboda, Bernhard
-
1996
Persistent link: https://www.econbiz.de/10000926031
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