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subject:"Marktforschung"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]"
~subject:"Economic psychology"
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Search: subject_exact:"Werbepsychologie"
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Marktforschung
Economic psychology
Psychology of advertising
4
Werbepsychologie
4
Deutschland
3
Germany
3
Theorie
3
Theory
3
Consumer behaviour
2
Konsumentenverhalten
2
Market research
2
Marketing
2
Advertising effects
1
Aesthetics
1
Aggressivität
1
Brand image
1
Competition
1
Competitive strategy
1
Einzelhandel
1
Emotion
1
Experiment
1
Game theory
1
Kaufentscheidung
1
Kommunikationsstrategie
1
Konkurrent
1
Markenimage
1
Marketing management
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Marketingmanagement
1
Marketingstrategie
1
Multimedia
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Narrative Methode
1
Narrative method
1
Predatory pricing
1
Product design
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Produktgestaltung
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Purchase decision
1
Reputation
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Retail trade
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German
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Föll, Kerstin
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Kaul, Oliver W.
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Krishna, Aradhna
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Gabler Edition Wissenschaft
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
Journal of economic psychology : research in economic psychology and behavioral economics
70
The Cambridge handbook of psychology and economic behaviour
20
The journal of socio-economics
19
SpringerLink / Bücher
18
Happiness, economics and politics : towards a multi-disciplinary approach
15
Springer eBook Collection
13
Journal of economic literature
12
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Discussion paper / Centre for Economic Policy Research
8
Edward Elgar E-Book Archive
8
Journal of economic behavior & organization : JEBO
8
The economic journal : the journal of the Royal Economic Society
8
A research agenda for economic psychology
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Public personnel management
7
Cahiers du GRATICE
6
Cambridge journal of economics
6
Critical review : an interdisciplinary journal of politics and society
6
Discussion paper series / IZA
6
International journal of social economics
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Psychology of decision making in economics, business and finance
6
Public management review
6
The American economic review
6
Wirtschaftspsychologie
6
Wirtschaftspsychologie und Organisationserfolg : Tagungsband zur 16. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Stuttgart, 11. bis 12. Februar 2011 ; ["Wirtschaftspsychologie und Organisationserfolg" - so lautete das Motto der 16. Fachtagung der Gesellschaft für Angewandte Wirtschaftspsychologie (GWPs), die am 11. und 12. Februar 2011 durch die FernHochschule Riedlingen ausgerichtet wurde]
6
CESifo working papers
5
Europäische Hochschulschriften / 5
5
The psychological science of money
5
Administrative Sciences : open access journal
4
Essays on economic psychology
4
Finanzpsychologie
4
Journal of business ethics : JOBE
4
NBER Working Paper
4
NeuroPsychoEconomics
4
Preferences or happiness?
4
Research
4
The journal of economic methodology
4
The psychologist-manager journal : official journal of the Society of Psychologists in Management
4
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ECONIS (ZBW)
3
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Sensory imagery for design
Krishna, Aradhna
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 53-59)
.
2016
Persistent link: https://www.econbiz.de/10011593187
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2
Consumer Insight : Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515466
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3
Wettbewerberreputation für Aggressivität : ein Schlüsselkonstrukt im Marketingwettbewerb
Kaul, Oliver W.
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576725
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