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subject:"Marktforschung"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]"
~subject:"Experiment"
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Marktforschung
Experiment
Psychology of advertising
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Werbepsychologie
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Germany
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Theorie
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Consumer behaviour
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Marketing
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Aesthetics
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Aggressivität
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Brand image
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Competition
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Gabler Edition Wissenschaft
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
Psychology & marketing
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Europäische Hochschulschriften / 5
3
Journal of business research : JBR
3
Journal of economic behavior & organization : JEBO
3
Journal of marketing research : JMR
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Discussion papers
2
Health marketing quarterly
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
MV Wissenschaft
2
Marketing : ZFP ; journal of research and management
2
NBER working paper series
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
The quarterly journal of economics
2
Working papers / Department of Economics, Eller College
2
Yale Economics Department working papers
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ZEW-Wirtschaftsanalysen : Schriftenreihe des ZEW
2
Absatzwirtschaft / Schriften zum Marketing
1
Advances in applied microeconomics : a research annual
1
Annales d'économie et de statistique
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Aus Politik und Zeitgeschichte : APuZ
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BREAD working paper
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Bangladesh journal of political economy
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Beiträge der Hochschule Pforzheim
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Berichte aus der Psychologie
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CERGE-EI Working Paper Series
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CESifo working papers
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Cahiers du GRATICE
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Center discussion paper / Economic Growth Center, Yale University
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Cowles Foundation discussion paper
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Department of Economics working paper series / McMaster University, Department of Economics
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Discussion paper / Center for Economic Research, Tilburg University
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Sensory imagery for design
Krishna, Aradhna
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 53-59)
.
2016
Persistent link: https://www.econbiz.de/10011593187
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2
Consumer Insight : Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515466
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3
Wettbewerberreputation für Aggressivität : ein Schlüsselkonstrukt im Marketingwettbewerb
Kaul, Oliver W.
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576725
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