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subject:"Marktforschung"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]"
~subject:"Spieltheorie"
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Marktforschung
Spieltheorie
Psychology of advertising
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Werbepsychologie
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Theorie
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Theory
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Consumer behaviour
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Marketing
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Aesthetics
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Aggressivität
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Brand image
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Competition
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Economic psychology
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Gabler Edition Wissenschaft
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of economic literature
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Coopetition strategy : theory, experiments and cases
2
Europäische Hochschulschriften / 5
2
Jena economic research papers
2
Journal of marketing research : JMR
2
MV Wissenschaft
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Absatzwirtschaft / Schriften zum Marketing
1
Aus Politik und Zeitgeschichte : APuZ
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Books 4 success
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CESifo Working Paper
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Cahiers économiques de Nancy : CEN
1
Discussion paper / Center for Economic Research, Tilburg University
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Discussion paper / Centre for Economic Policy Research
1
Forschungsgruppen Konsum und Verhalten
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Fundamentals of marketing research ; Vol. 6
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Schriften zur quantitativen Betriebswirtschaftslehre
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
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International business, not as usual
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch Seniorenmarketing
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Journal of economic and administrative sciences
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Kölner Arbeiten zur Wirtschaftspsychologie
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Lehrbuch Psychologie
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Marketing Management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing-Management
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
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Marktpsychologie
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Neue Ansätze in Markenforschung und Markenführung
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New business and regulatory strategies in the postal sector
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Ordo : Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft
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Organisation und praktische Anwendung
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Princeton studies in complexity
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Sensory imagery for design
Krishna, Aradhna
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 53-59)
.
2016
Persistent link: https://www.econbiz.de/10011593187
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2
Consumer Insight : Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515466
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3
Wettbewerberreputation für Aggressivität : ein Schlüsselkonstrukt im Marketingwettbewerb
Kaul, Oliver W.
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576725
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