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subject:"Marktforschung"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
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Gabler Edition Wissenschaft
Psychology & marketing
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of business research : JBR
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of advertising : the review of marketing communications
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Europäische Hochschulschriften / 5
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing communications
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Journal of retailing and consumer services
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Konsum und Verhalten
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Marketing : ZFP ; journal of research and management
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The Cambridge handbook of psychology and economic behaviour
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Critical review : an interdisciplinary journal of politics and society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Lehrbuch
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Marketing letters : a journal of research in marketing
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Edward Elgar E-Book Archive
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing
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Journal of marketing theory and practice
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Journal of promotion management : JPM
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Journal of retailing
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Marketing and consumer psychology series
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Preferences or happiness?
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The evolution of brands : from signals of quality to storehouses of trust
3
A research agenda for economic psychology
2
Administrative Sciences : open access journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
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ECONIS (ZBW)
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Consumer Insight : Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515466
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2
Wettbewerberreputation für Aggressivität : ein Schlüsselkonstrukt im Marketingwettbewerb
Kaul, Oliver W.
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2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576725
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3
Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme
Swoboda, Bernhard
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1996
Persistent link: https://www.econbiz.de/10000926031
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