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subject:"Marktforschung"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Marketing management"
~subject:"Werbewirkung"
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Kaul, Oliver W.
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Gabler Edition Wissenschaft
Journal of advertising : official publication of the American Academy of Advertising
29
Psychology & marketing
26
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Europäische Hochschulschriften / 5
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Selling modernity : advertising in twentieth-century Germany
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Faculty & research / Insead : working paper series
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of promotion management : JPM
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Marketing : ZFP ; journal of research and management
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SpringerLink / Bücher
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Journal of marketing communications
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Berichte aus der Betriebswirtschaft
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of retailing and consumer services
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Discussion paper / Centre for Economic Policy Research
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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International journal of hospitality management
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Journal of global marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing letters : a journal of research in marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Administrative Sciences : open access journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Arbeitspapiere zur mathematischen Wirtschaftsforschung
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Consumer Insight : Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515466
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Wettbewerberreputation für Aggressivität : ein Schlüsselkonstrukt im Marketingwettbewerb
Kaul, Oliver W.
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576725
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