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subject:"Marktforschung"
~isPartOf:"Journal of advertising research"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Advertising effects
263
Werbewirkung
263
Advertising
89
Werbung
89
USA
67
United States
67
Internet marketing
54
Online-Marketing
54
Consumer behaviour
51
Konsumentenverhalten
51
Fernsehwerbung
36
Television advertising
36
Emotion
20
Brand management
19
Markenführung
19
Target group
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Zielgruppe
19
Psychology of advertising
17
Werbepsychologie
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Advertising planning
16
Brand image
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Markenimage
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Werbeplanung
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Social Web
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Social web
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Marketing management
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Marketingmanagement
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Messung
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Viral marketing
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Virales Marketing
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Mediennutzung
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Product Placement
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Product placement
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Celebrity endorsement
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Großbritannien
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Edelman, Benjamin
1
Gittelman, Steven H.
1
Lange, Victor
1
Lavrakas, Paul J.
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1
Thomas, Randall K.
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Journal of advertising research
Journal of marketing research : JMR
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
4
Gabler Edition Wissenschaft
3
Handbuch der Marktforschung
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Lehrbuch
2
Managementwissen für Studium und Praxis
2
Marketing : journal of research and management
2
Medienmanagement und E-Business
2
Organisation und praktische Anwendung
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Qualitative marketing research : approaches, techniques and analysis
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
A century of marketing
1
A master class in brand planning : the timeless works of Stephen King
1
Advertising Research Foundation Publications
1
Arbeitspapiere zur mathematischen Wirtschaftsforschung
1
Betriebswirtschaftliche Abhandlungen
1
CRESC - culture, economics and the social
1
Der Markt : international journal of marketing
1
Die Betriebswirtschaft : DBW
1
ERIM report series research in management
1
Econometric models in marketing
1
Edition IP
1
European Advertising Academy
1
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
Forschungsgruppen Konsum und Verhalten
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Gabler-Edition Wissenschaft / Interaktives Marketing
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What 80 years of study means for the future of advertising research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
Saved in:
2
Quota controls in survey research : a test of accuracy and intersource reliability in online samples
Gittelman, Steven H.
;
Thomas, Randall K.
;
Lavrakas, Paul J.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011429019
Saved in:
3
Pitfalls and fraud in online advertising metrics : what makes advertisers vulnerable to cheaters, and how they can protect themselves
Edelman, Benjamin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 127-132
Persistent link: https://www.econbiz.de/10010383797
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