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subject:"Marktforschung"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Advertising effects"
~subject:"E-Mail"
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Marktforschung
Advertising effects
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Journal of marketing research : JMR
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Leitfaden Online-Marketing ; [Bd. 1]
8
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4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
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Journal of marketing communications
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Electronic commerce research and applications
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Fundamentals of marketing research ; Vol. 3
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of advertising : the quarterly review of marketing communications
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International journal of pharmaceutical and healthcare marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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Journal of current issues and research in advertising : JCIRA
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : JPM
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Journal of retailing
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1
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
2
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
3
Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products
Bruce, Norris I.
;
Foutz, Natasha Zhang
;
Kolsarici, Ceren
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 469-486
Persistent link: https://www.econbiz.de/10009580889
Saved in:
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