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subject:"Marktforschung"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~language:"eng"
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Marktforschung
Advertising effects
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Journal of targeting, measurement and analysis for marketing
Journal of marketing research : JMR
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of advertising : the quarterly review of marketing communications
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International advertising and communication : current insights and empirical findings
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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A century of marketing
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A master class in brand planning : the timeless works of Stephen King
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ERIM report series research in management
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Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
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Handbook of research in international marketing
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of food products marketing
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How to evaluate campaign response - the relative contribution of data mining models and marketing execution
Breur, Tom
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
2
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003482549
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