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subject:"Marktforschung"
~language:"fra"
~subject:"Consumer behaviour"
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Marktforschung
Consumer behaviour
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Economies et sociétés ; 46,9
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Management et spiritualité : recherche
Duyck, Jean-Yves
(
ed.
);
Moal-Ulvoas, Gaëlle
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011779942
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2
Marketing et pauvreté : être pauvre dans la société de consommation
Delacroix, Éva
(
ed.
);
Gorge, Hélène
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011779944
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3
Le marketing augmenté
Association nationale du marketing / Conseil scientifique
-
2015
Persistent link: https://www.econbiz.de/10011560179
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4
Entre ré-enchantement du quotidien et pouvoir du consommateur : regards sur le marketing dans la culture de consommation
Badot, Olivier
;
Brée, Joël
;
Filser, Marc
-
2015
Persistent link: https://www.econbiz.de/10010502813
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5
Le BoP comme agent d'innovation : du segment au ferment
Lisicki, Olivia
;
Prime, Nathalie
-
2014
Persistent link: https://www.econbiz.de/10010257375
Saved in:
6
Présentation et applications des mesures implicités de restitution mémorielle en marketing
Trendel, Olivier
;
Warlop, Luk
-
2005
Persistent link: https://www.econbiz.de/10003406096
Saved in:
7
Capital de marque : concepts, construits et mesures
Czellar, Sandor
-
1997
Persistent link: https://www.econbiz.de/10000984355
Saved in:
8
Market: études et recherches en marketing : fondements, méthodes
Evrard, Yves
;
Pras, Bernard
;
Roux, Elyette
-
1997
-
2. éd., rev. et augm.
Persistent link: https://www.econbiz.de/10004372004
Saved in:
9
Les fondements de la recherche commerciale
Darmon, René Y.
(
contributor
)
-
1991
Persistent link: https://www.econbiz.de/10004221712
Saved in:
10
Mut zu neuen Wegen : Tagungsband ; 19. - 21. Oktober 1987
1987
Persistent link: https://www.econbiz.de/10000795441
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