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subject:"Marktforschung"
~person:"Albers, Sönke"
~subject:"Advertising effects"
~subject:"E-Mail"
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Albers, Sönke
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of marketing research : JMR
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ECONIS (ZBW)
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A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
2
Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
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