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subject:"Marktforschung"
~person:"Baumgartner, Hans"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
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