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subject:"Marktforschung"
~person:"Gierl, Heribert"
~subject:"Markenimage"
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Marktforschung
Markenimage
Consumer behaviour
78
Konsumentenverhalten
78
Advertising effects
24
Werbewirkung
24
Theorie
15
Theory
15
Advertising
14
Deutschland
14
Germany
14
Werbung
14
Brand image
12
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
Beziehungsmarketing
6
Emotion
6
Experiment
6
Preismanagement
6
Pricing strategy
6
Relationship marketing
6
Customer service
5
Decision theory
5
Entscheidungstheorie
5
Kundenservice
5
Gender
4
Geschlecht
4
Perception
4
Product management
4
Produktmanagement
4
Wahrnehmung
4
Consumer goods marketing
3
Einzelhandel
3
Innovation
3
Internet marketing
3
Konsumgütermarketing
3
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German
7
English
7
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Gierl, Heribert
Phau, Ian
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
25
Huber, Frank
21
Bang, Nguyen
20
Han, Heesup
19
Usman, Osly
19
Bauer, Hans H.
18
Wiedmann, Klaus-Peter
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Hruschka, Harald
15
MacInnis, Deborah J.
15
Burmann, Christoph
14
Decker, Reinhold
14
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Belk, Russell W.
13
Keller, Kevin Lane
13
Sreejesh, S.
13
Bagozzi, Richard P.
12
Batra, Rajeev
12
Boztuğ, Yasemin
12
Fetscherin, Marc
12
Grohmann, Bianca
12
Hildebrandt, Lutz
12
Khamitov, Mansur
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Das, Gopal
11
Fitzsimons, Gavan J.
11
Herrmann, Andreas
11
Johnson, Lester W.
11
Kaufmann, Hans Rüdiger
11
Moutinho, Luiz
11
Park, Jungkun
11
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Marketing : ZFP ; journal of research and management
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Der Markt : international journal of marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
14
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
3
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
4
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
5
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
6
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
7
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
8
Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
Saved in:
9
Werbung mit irrelevanten Produktattributen
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
4
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003835953
Saved in:
10
Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter
Gierl, Heribert
;
Großmann, Tina
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
60
(
2008
)
4
,
pp. 355-384
Persistent link: https://www.econbiz.de/10003719328
Saved in:
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