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subject:"Marktforschung"
~subject:"Markenimage"
~type_genre:"Reprint"
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Search: subject_exact:"Konsumentenverhalten"
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Marktforschung
Markenimage
Consumer behaviour
182
Konsumentenverhalten
182
Brand management
53
Markenführung
53
Brand
38
Markenartikel
38
Brand image
36
USA
18
United States
18
Market research
17
Marketing theory
17
Marketingtheorie
17
Welt
16
World
16
Marketing management
13
Marketingmanagement
13
Brand extension
12
Markentransfer
12
International marketing
10
Internationales Marketing
10
Private consumption
10
Privater Konsum
10
Beziehungsmarketing
9
Relationship marketing
9
Theorie
9
Theory
9
Comparison
8
Consumer society
8
Cultural identity
8
Konsumgesellschaft
8
Kulturelle Identität
8
Vergleich
8
Economic culture
6
Globalisierung
6
Globalization
6
Wirtschaftskultur
6
Advertising effects
5
Consumer policy
5
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Article
52
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1
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Reprint
Article in journal
6,018
Aufsatz in Zeitschrift
6,018
Aufsatz im Buch
456
Book section
456
Hochschulschrift
232
Graue Literatur
228
Non-commercial literature
228
Thesis
178
Working Paper
153
Arbeitspapier
146
Collection of articles of several authors
94
Sammelwerk
94
Conference paper
51
Konferenzbeitrag
51
Aufsatzsammlung
48
Bibliografie enthalten
43
Bibliography included
43
Konferenzschrift
41
Lehrbuch
35
Textbook
28
Case study
24
Fallstudie
24
Conference proceedings
23
Statistik
15
Statistics
14
Market information
13
Marktinformation
13
Umfrage
12
Collection of articles written by one author
11
Sammlung
11
Mehrbändiges Werk
8
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8
Festschrift
7
Glossar enthalten
7
Glossary included
7
Handbook
7
Handbuch
7
Bibliografie
6
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4
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English
53
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Tadajewski, Mark
4
Keller, Kevin Lane
3
Aaker, Jennifer
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Erdem, Tülin
2
Garolera, Jordi
2
Park, C. Whan
2
Schmitt, Bernd
2
Valenzuela, Ana
2
Zaltman, Gerald
2
Agarwal, James
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Arnold, Stephen John
1
Arnould, Erich J.
1
Auty, Susan
1
Baumgartner, Hans
1
Belk, Russell W.
1
Bhat, Sobodh
1
Bird, M.
1
Blankenship, Albert Breneman
1
Boush, David M.
1
Calder, Bobby J.
1
Capella, Louis M.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Coulter, Robin Higie
1
Czellar, Sandor
1
DelVecchio, Devon
1
Devlin, James F.
1
Duncan, Calvin P.
1
Ehrenberg, Andrew S. C.
1
Elliott, Richard
1
Faircloth, James B.
1
Fischer, Eileen
1
Foxall, Gordon R.
1
Freling, Tracy H.
1
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Brand management ; Vol. 3
8
Brand management ; Vol. 2
5
Brand management ; Vol. 1
4
Brand management ; Vol. 4
4
Cross-cultural and critical perspectives on brands
4
Qualitative marketing research : approaches, techniques and analysis
4
The impact of theory on representations of the consumer and the marketing organisation
4
International marketing ; Vol. 2
3
Marketing-mix strategies - product strategy and promotion strategy
3
The evolution of brands : from signals of quality to storehouses of trust
3
Corporate brand and corporate reputation
2
The nature and scope of marketing research
2
History of marketing thought ; Volume 2
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Measuring and managing brands
1
Quantitative marketing techniques and analyses
1
Sage library in marketing
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
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ECONIS (ZBW)
53
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1
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
2
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
3
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
4
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
5
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
6
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
7
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
8
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
9
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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