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subject:"McDonald's Deutschland Inc."
~isPartOf:"PR-Kampagnen"
~subject:"Ernährungsverhalten"
~subject:"Welt"
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McDonald's Deutschland Inc.
Ernährungsverhalten
Welt
2004-2009
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Advertising planning
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Deutschland
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Fast-food industry
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Germany
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Walther, Christine
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Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
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Food, people and society : a european perspective of consumer's food choices ; with 63 tables
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Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
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Strategic marketing management and tactics in the service industry
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Der Qualität auf der Spur : die McDonald's Transparenzkampagne 2004 bis 2009
Walther, Christine
- In:
PR-Kampagnen
,
(pp. 131-142)
.
2011
Persistent link: https://www.econbiz.de/10009306377
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