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subject:"Measurement"
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~subject:"Marketingmanagement"
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Measurement
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brand value
25
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European research studies
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Facta Universitatis / Series economics and organization / University of Niš : the scientific journal
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Sustainability as a brand power factor in the women's and men's assessment
Wyrwisz, Joanna
;
Dziwulski, Jacek
- In:
European research studies
24
(
2021
)
2
,
pp. 357-367
Persistent link: https://www.econbiz.de/10012663920
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2
The impact of brand value on market performance indicators of high-technology enterprises
Jovanović, Milica
;
Krstić, Bojan
;
Milanović, Sandra
- In:
Facta Universitatis / Series economics and organization …
17
(
2020
)
4
,
pp. 317-328
Persistent link: https://www.econbiz.de/10012593220
Saved in:
3
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011807951
Saved in:
4
Brand Equity Management vs. Customer Equity Management? : Zur Integration zweier Managementkonzepte
Burmann, Christoph
;
Jost-Benz, Marc
-
2005
Persistent link: https://www.econbiz.de/10003260830
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