//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Measurement"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenimage"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Measurement
Brand image
9
Markenimage
9
Brand management
3
Markenführung
3
Conjoint analysis
2
Conjoint-Analyse
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Messung
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Austria
1
Automotive market
1
Brand
1
Consumer behaviour
1
Deutschland
1
Distribution channel
1
Driving speed
1
Event marketing
1
Event-Marketing
1
Fahrgeschwindigkeit
1
France
1
Frankreich
1
Germany
1
Handelsmarke
1
Internet
1
Italien
1
Italy
1
Kfz-Markt
1
Konsumentenverhalten
1
Markenartikel
1
Meinung
1
Opinion
1
Perception
1
Product counterfeiting
1
Product information
1
Product quality
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
2
Author
All
Bosch, Volker
1
Höfer, Björn
1
Reutterer, Thomas
1
Sicking, Holger
1
Sinha, Ashish
1
Published in...
All
Jahrbuch der Absatz- und Verbrauchsforschung
The journal of brand management : an international journal
15
Journal of business research : JBR
9
The journal of product & brand management
8
International journal of market research : JMRS ; the journal of the Market Research Society
6
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International marketing review
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Corporate reputation review : an international journal
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
ERIM report series research in management
2
Gabler Research
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of consumer studies
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of market research
2
Journal of business ethics : JOBE
2
Journal of destination marketing & management
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
MSI reports : working paper series
2
Marketing intelligence & planning
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The journal of consumer marketing
2
Aufbruch : Ingredient Branding schafft Werte
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Betriebs-Berater : BB
1
Brand management ; Vol. 2
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Markenwertmessung mit dem GFK Challenger
Höfer, Björn
;
Bosch, Volker
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10003357937
Saved in:
2
Ein integriertes Messmodell zur Bestimmung und Zerlegung von Markenwerten in ihre Einflussgrößen
Reutterer, Thomas
;
Sicking, Holger
;
Sinha, Ashish
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
2
,
pp. 120-139
Persistent link: https://www.econbiz.de/10003357988
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->