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subject:"Measurement"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Customer equity"
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Measurement
Customer value
135
Kundenwert
135
Beziehungsmarketing
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Consumer behaviour
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Journal of business research : JBR
Journal of retailing and consumer services
MSI reports : working paper series
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Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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SpringerLink / Bücher
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A focused issue on the marketing process in organizational competence
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Acta Wexionensia
1
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
Benchmarking : an international journal ; BIJ
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Creating and managing superior customer value
1
Edward Elgar E-Book Archive
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Elgar original reference
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Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
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Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 3
1
Gabler Edition Wissenschaft
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Global journal of business research : GJBR
1
Grundlagen des After Sales Marketing
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Handbook of marketing strategy
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Handbook of partial least squares : concepts, methods and applications
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Handbook of research on customer equity in marketing
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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INSEAD Working Paper
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Immaterielle Vermögenswerte : Handbuch der intangible Assets
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Industrial marketing management : the international journal for industrial and high-tech firms
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Informationstechnologie und Ökonomie
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International journal of contemporary hospitality management
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Journal of Islamic marketing
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Journal of financial services marketing : JFSM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)
Omkar Dastane
;
Goi, Chai Lee
;
Rabbanee, Fazlul
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014265704
Saved in:
2
A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
3
Customer equity and market value : two methods, same results?
Silveira, Cleo Schmitt
;
Oliveira, Marta Olivia Rovedder de
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1752-1758
Persistent link: https://www.econbiz.de/10009683138
Saved in:
4
Modeling customer value perceptions in cross-cultural business markets
Blocker, Christopher P.
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 533-540
Persistent link: https://www.econbiz.de/10008901449
Saved in:
5
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
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