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subject:"Measurement"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Brand image"
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Handbook of research on customer equity in marketing
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
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Customer values and CSR image in the banking industry
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
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Influence of perceptual metrics on customer profitability : the mediating effect of behavioural metrics
Frischmann, Tanja
;
Gensler, Sonja
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10009161445
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