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subject:"Measurement"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Measurement
Brand image
37
Markenimage
37
Brand management
22
Markenführung
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Consumer behaviour
20
Konsumentenverhalten
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Brand
14
Markenartikel
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Online-Marketing
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Relationship marketing
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Deutschland
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Messung
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Abshagen, Jannina
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Batt, Verena
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Bruhn, Manfred
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Eggers, Felix
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Guhl, Daniel
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Holzer, Matthias
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Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
15
Journal of business research : JBR
9
The journal of product & brand management
8
International journal of market research : JMRS ; the journal of the Market Research Society
6
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International marketing review
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Corporate reputation review : an international journal
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
ERIM report series research in management
2
Gabler Research
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of consumer studies
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of market research
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business ethics : JOBE
2
Journal of destination marketing & management
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
MSI reports : working paper series
2
Marketing intelligence & planning
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The journal of consumer marketing
2
Aufbruch : Ingredient Branding schafft Werte
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Betriebs-Berater : BB
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Brand management ; Vol. 2
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ECONIS (ZBW)
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Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
2
Employees as a second audience : a scale development approach for the measurement of quality of external communications from the employee's perspective
Holzer, Matthias
;
Batt, Verena
;
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 126-136
Persistent link: https://www.econbiz.de/10011560964
Saved in:
3
Golden -i-: Konzeption und empirische Validitätsüberprüfung eines neuen Instrumentes zur Messung von Markenimages
Farsky, Mario
;
Eggers, Felix
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10003461584
Saved in:
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