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subject:"Measurement"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
The journal of brand management : an international journal
15
Journal of business research : JBR
9
The journal of product & brand management
8
International journal of market research : JMRS ; the journal of the Market Research Society
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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International marketing review
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Tourism management : research, policies, practice
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Corporate reputation review : an international journal
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Dresdner Beiträge zur Betriebswirtschaftslehre
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ERIM report series research in management
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Gabler Research
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International business review : the official journal of the European International Business Academy
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International journal of consumer studies
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International journal of leisure and tourism marketing : IJLTM
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International journal of market research
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business ethics : JOBE
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Journal of destination marketing & management
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Journal of fashion marketing and management
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Journal of retailing and consumer services
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MSI reports : working paper series
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Marketing intelligence & planning
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Aufbruch : Ingredient Branding schafft Werte
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Brand management ; Vol. 2
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Wie werden Markenimages gemessen? : eine empirische Bestandsaufnahme
Farsky, Mario
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 52-55
Persistent link: https://www.econbiz.de/10003502733
Saved in:
2
Marketingcontrolling im Spannungsfeld von Zurechenbarkeit und Relevanz
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 58-59
Persistent link: https://www.econbiz.de/10003502820
Saved in:
3
Kaufentscheidung bei Digitalkameras
Mayerhofer, Wolfgang
;
Wimmer, Harald
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
4
,
pp. 46-50
Persistent link: https://www.econbiz.de/10003598451
Saved in:
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