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subject:"Measurement"
~person:"Eggers, Felix"
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Golden -i-: Konzeption und empirische Validitätsüberprüfung eines neuen Instrumentes zur Messung von Markenimages
Farsky, Mario
;
Eggers, Felix
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10003461584
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2
Image measurement with Golden - i - : a technical report
Farsky, Mario
;
Eggers, Felix
-
2006
Persistent link: https://www.econbiz.de/10003515666
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