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subject:"Media industries"
~isPartOf:"Journal of advertising research"
~source:"econis"
~subject:"USA"
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Media industries
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Fernsehen
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Television
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Journal of advertising research
The journal of media economics
20
Working paper / National Bureau of Economic Research, Inc.
8
Journal of sports economics
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Kom / Kommission der Europäischen Gemeinschaften
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SpringerLink / Bücher
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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The quarterly journal of economics
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Europäische Hochschulschriften / 40
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Houghton Mifflin Adviser in Marketing
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Intereconomics : review of European economic policy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Medien digital
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Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
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NBER working paper series
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Prometheus : critical studies in innovation
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R / Rand Corporation
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriftenreihe der Landesmedienanstalten
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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Ab 2002: International key facts
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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Annual Marketing Research Conference : contributed papers, 1953
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Cambridge journal of regions economy and society
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Contemporary economic policy : a journal of Western Economic Association International
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Critical Studies in Television
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Critical studies in communication and in the cultural industries
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Do online video platforms cannibalize television? : how viewers are moving from old screens to new ones
Cha, Jiyoung
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009745865
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2
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
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