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subject:"Media industries"
~isPartOf:"Marketing intelligence & planning"
~subject:"Konsumentenverhalten"
~subject:"USA"
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Media industries
Konsumentenverhalten
USA
Consumer behaviour
2
Fernsehen
2
Television
2
Brand image
1
Brand management
1
Consumer-based brand equity
1
Credibility
1
Distribution channel
1
Entertainment
1
Fernsehprogramm
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Glaubwürdigkeit
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Ideology
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Markenführung
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Markenimage
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Online retailing
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Online-Handel
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Spain
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Spanien
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Structural equation model
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Structural equation modelling
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Strukturgleichungsmodell
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Television channels
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Television programme
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Bakshi, Madhupa
1
Currás-Péréz, Rafael
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Mishra, Prashant
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Ruiz Mafe, Carla
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Sanz Blas, Silvia
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Marketing intelligence & planning
The journal of media economics
20
Working paper / National Bureau of Economic Research, Inc.
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
The Sage CommText series
4
Journal of advertising research
3
Journal of sports economics
3
Kom / Kommission der Europäischen Gemeinschaften
3
NBER working paper series
3
People and communication
3
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
3
SpringerLink / Bücher
3
Strategien erfolgreicher TV-Marken : eine internationale Analyse
3
The quarterly journal of economics
3
A Midland book
2
Comedia series
2
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
2
Europäische Hochschulschriften / 40
2
Houghton Mifflin Adviser in Marketing
2
Intereconomics : review of European economic policy
2
JMM : the international journal on media management
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Medien digital
2
Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
2
NBER Working Paper
2
Prometheus : critical studies in innovation
2
R / Rand Corporation
2
Schriftenreihe der Landesmedienanstalten
2
Studien zur Kommunikationswissenschaft
2
Studies in the regulation of economic activity
2
Technological forecasting & social change : an international journal
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The American economic review
2
The journal of business : B
2
Theories of contemporary culture
2
Working paper / Institute for Empirical Research in Economics, University of Zürich
2
AEI studies
1
Ab 2002: International key facts
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
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ECONIS (ZBW)
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Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
Saved in:
2
What motivates consumers to teleshopping? : the impact of TV personality and audience interaction
Currás-Péréz, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 534-555
Persistent link: https://www.econbiz.de/10009384812
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