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subject:"Media industries"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~source:"econis"
~subject:"Werbewirkung"
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Search: subject_exact:"Fernsehen"
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Media industries
Werbewirkung
Advertising effects
3
Fernsehen
3
Fernsehwerbung
3
Internet marketing
3
Online-Marketing
3
Television
3
Television advertising
3
advertising
3
television
3
Advertising
2
Media usage
2
Mediennutzung
2
Werbung
2
Brand management
1
Consumer behaviour
1
Externalities
1
Externer Effekt
1
Fernsehprogramm
1
Hörfunkwerbung
1
Internet
1
Konsumentenverhalten
1
Markenführung
1
Netherlands
1
Niederlande
1
Online retailing
1
Online-Handel
1
Radio advertising
1
Sport event
1
Sportmarketing
1
Sports marketing
1
Sportveranstaltung
1
Television programme
1
ad impressions
1
advertising avoidance
1
branding
1
complements
1
content analysis
1
difference-in-differences
1
externalities
1
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Wilbur, Kenneth C.
2
Hartmann, Wesley R.
1
Kempe, David
1
Klapper, Daniel
1
Liaukonyte, Jura
1
Teixeira, Thales
1
Xu, Linli
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of marketing : EJM
3
Journal of marketing communications
3
Kom / Kommission der Europäischen Gemeinschaften
3
SpringerLink / Bücher
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Houghton Mifflin Adviser in Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of marketing research : JMR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Angewandte Medienforschung
1
Antitrust, regulation, and competition
1
Arts and the market
1
Business history review
1
CPB discussion paper
1
Comedia series
1
DUV / Wirtschaftswissenschaft
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Dienstleistung der Zukunft : Märkte, Unternehmen und Infrastrukturen im Wandel ; Ergebnisse der Tagung des BMBF vom 28. und 29. Juni 1995 in Berlin
1
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
1
Dokument / Kommission der Europäischen Gemeinschaften
1
EBL-Schweitzer
1
Economic development : journal of the Institute of Economics, Skopje
1
European research on management and business economics
1
Europäische Hochschulschriften / 40
1
Gesellschaft - Moderation & Präsentation - Medientechnik
1
HWWA-Report
1
IZA Discussion Paper
1
Information economics and policy : IEP
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
International media studies
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
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