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subject:"Media professions"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeitschrift für Unternehmensgeschichte"
~person:"Blythe, Jim"
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The journal of brand management : an international journal
Zeitschrift für Unternehmensgeschichte
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Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
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