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subject:"Media usage"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~subject:"Consumer behaviour"
~subject:"Mediennutzung"
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Media usage
Consumer behaviour
Mediennutzung
Fernsehwerbung
7
Television advertising
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Commercial television
2
Einnahmen
2
Estimation
2
France
2
Frankreich
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Internet marketing
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Online-Marketing
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Privater Fernsehsender
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Revenue
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Schätzung
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Theorie
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Media competition
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Anderson, Simon P.
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Bursztyn, Leonardo
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Cantoni, Davide
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Foros, Øystein
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Kind, Hans Jarle
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Discussion paper / Centre for Economic Policy Research
Journal of advertising research
16
International journal of advertising : the quarterly review of marketing communications
7
Journal of marketing communications
6
Marketing intelligence & planning
6
The journal of media economics
6
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
DICE discussion paper
2
European journal of marketing : EJM
2
International journal of internet marketing and advertising : IJIMA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of media business studies
2
Journal of promotion management : JPM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
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NBER Working Paper
2
NBER working paper series
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
The IUP journal of marketing management : IJMM
2
The review of economics and statistics
2
Working paper / National Bureau of Economic Research, Inc.
2
55plus Marketing : Zukunftsmarkt Senioren
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Breaking new ground in theory and practice
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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CORE discussion paper : DP
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Department of Economics, University Ca' Foscari of Venice Research Paper
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Competition for advertisers and for viewers in media markets
Anderson, Simon P.
;
Foros, Øystein
;
Kind, Hans Jarle
-
2015
Persistent link: https://www.econbiz.de/10011289184
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2
A tear in the iron curtain : the impact of western televison on consumption behavior
Bursztyn, Leonardo
;
Cantoni, Davide
-
2012
Persistent link: https://www.econbiz.de/10009621881
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