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subject:"Media usage"
~person:"Cauberghe, Verolien"
~subject:"Consumer behaviour"
~subject:"Mediennutzung"
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Media usage
Consumer behaviour
Mediennutzung
Fernsehwerbung
7
Television advertising
7
Advertising effects
6
Werbewirkung
6
Interactive media
4
Interaktive Medien
4
Advertising
2
Belgien
2
Belgium
2
Children
2
Fernsehprogramm
2
Kinder
2
Target group
2
Television programme
2
Werbung
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Zielgruppe
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Analysis of variance
1
Brand management
1
Computerspiel
1
Digital broadcast
1
Digitaler Rundfunk
1
Experiment
1
Jugendliche
1
Konsumentenverhalten
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Markenführung
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Marketing theory
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Marketingtheorie
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Media effect
1
Medienwirkung
1
Multimedia
1
Product Placement
1
Product placement
1
Sponsoring
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Sponsorship
1
Varianzanalyse
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Video game
1
Youth
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Cauberghe, Verolien
Wilbur, Kenneth C.
11
Bellman, Steven
9
Varan, Duane
8
Kind, Hans Jarle
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jin, Ginger Zhe
6
Bursztyn, Leonardo
5
Nilssen, Tore
5
Hudders, Liselot
4
Sørgard, Lars
4
Anand, Bharat N.
3
Beal, Virginia
3
Boerman, Sophie C.
3
Dietl, Helmut
3
Hartnett, Nicole
3
Joo, Mingyu
3
Kempe, David
3
Lang, Markus
3
Liaukonyte, Jura
3
Lin, Panlang
3
Neijens, Peter C.
3
Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Roson, Roberto
3
Schweda, Anika
3
Shachar, Ron
3
Wenzel, Tobias
3
Wooley, Brooke
3
Xu, Linli
3
Aitken, Robert
2
Ali, Mazhar
2
Bakir, Aysen
2
Barwise, Patrick
2
Betts, Kevin R.
2
Cheong, Yunjae
2
Cowgill, Bo
2
Dens, Nathalie
2
Dix, Steve
2
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
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1
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
3
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
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