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subject:"Medienkonsum"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Cauberghe, Verolien"
~subject:"Media usage"
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Medienkonsum
Media usage
Advertising effects
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Cauberghe, Verolien
Angell, Robert J.
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Journal of advertising : official publication of the American Academy of Advertising
Media and convergence management
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
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