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subject:"Mediennutzung"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Children"
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Mediennutzung
Children
Deutschland
3
Fernsehwerbung
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Germany
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Television advertising
3
Advertising planning
2
Werbeplanung
2
Werbewirkung
2
Advertising effects
1
Beziehungsmarketing
1
Brand management
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Celebrity endorsement
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Celebrity-Werbung
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Fernsehen
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Fernsehsender
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Fernsehsendung
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Fernsehstar
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Fernsehwirtschaft
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Marketingstrategie
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Marketingtheorie
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Media-Mix
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Medienwirtschaft
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Relationship marketing
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Strategic management
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Strategisches Management
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Super RTL, RTL Disney Fernsehen GmbH & Co. KG
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Television
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Television industry
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German
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Schellhaaß, Horst-Manfred
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Schneider, Martin
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Gabler Edition Wissenschaft
Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
7
The journal of media economics
6
Young consumers : insight and ideas for responsible marketers
5
International journal of advertising : the quarterly review of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing intelligence & planning
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Breaking new ground in theory and practice
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International journal of consumer studies
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Advertising and violence : concepts and perspectives
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DICE discussion paper
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
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NBER Working Paper
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NBER working paper series
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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Working paper / National Bureau of Economic Research, Inc.
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55plus Marketing : Zukunftsmarkt Senioren
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Arts and the market
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CESifo Working Paper Series
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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CORE discussion paper : DP
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Challenges in an age of dis-engagement
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Department of Economics, University Ca' Foscari of Venice Research Paper
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Der Markt : international journal of marketing
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Discussion paper / Centre for Economic Policy Research
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Economic development : journal of the Institute of Economics, Skopje
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Economic research
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Economics and human biology
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European journal of marketing : EJM
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Europäische Kulturen in der Wirtschaftskommunikation
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Food policy : economics planning and politics of food and agriculture
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Forschungsgruppe Konsum und Verhalten
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Frontrunners or copycats?
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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ECONIS (ZBW)
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Crossmedia-Management
Schneider, Martin
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2007
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1. Auflage
Persistent link: https://www.econbiz.de/10003530503
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