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subject:"Mediennutzung"
~isPartOf:"International journal of sport finance"
~type_genre:"Article in journal"
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Mediennutzung
Fernsehprogramm
6
Television programme
6
Football
5
Fußball
5
Professional sports
4
Profisport
4
Fernsehen
3
Sport event
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Sportveranstaltung
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Television
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Fernsehwerbung
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Media usage
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Sport
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Sports
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Television advertising
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broadcasting
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Consumer behaviour
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Entscheidung unter Unsicherheit
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Alavy, Kevin
1
Gaskell, Alison
1
Leach, Stephanie
1
Puente, Víctor
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Pérez, Leví
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Rodríguez, Plácido
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Szymanski, Stefan
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International journal of sport finance
Media-Perspektiven
7
The journal of media economics
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
JMM : the international journal on media management
2
Journal of advertising research
2
Journal of sports economics
2
Applied economics
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Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Homo oeconomicus
1
International journal of advertising : the review of marketing communications
1
International journal of the economics of business
1
Jahrbuch Seniorenmarketing
1
Journal of behavioral and experimental economics
1
Journal of business research : JBR
1
Journal of media business studies
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Kyklos : international review for social sciences
1
Marketing theory
1
Psychology & marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
The B.E. journal of economic analysis & policy
1
The IUP journal of marketing management : IJMM
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
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ECONIS (ZBW)
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Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
2
On the edge of your seat : demand for football on television and the uncertainty of outcome hypothesis
Alavy, Kevin
;
Gaskell, Alison
;
Leach, Stephanie
; …
- In:
International journal of sport finance
5
(
2010
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10008729399
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