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subject:"Mediennutzung"
~subject:"Children"
~type_genre:"Article in journal"
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Search: subject_exact:"Television commercials"
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Mediennutzung
Children
Fernsehwerbung
456
Television advertising
456
Advertising effects
259
Werbewirkung
259
Consumer behaviour
110
Konsumentenverhalten
110
USA
102
United States
102
Advertising
97
Werbung
93
Internet marketing
81
Online-Marketing
81
Media usage
49
Fernsehprogramm
47
Kinder
47
Television
47
Television programme
47
Fernsehen
43
Brand management
37
Markenführung
37
Target group
34
Zielgruppe
34
Sport event
31
Sportveranstaltung
31
advertising
26
Product Placement
25
Product placement
25
Theorie
23
Theory
23
Hörfunkwerbung
21
Radio advertising
21
Brand image
20
Markenimage
20
Emotion
19
television
18
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17
Indien
17
Marketing management
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Bakir, Aysen
7
Bellman, Steven
4
Hudders, Liselot
4
Varan, Duane
4
Wilbur, Kenneth C.
4
Beal, Virginia
3
Cauberghe, Verolien
3
Aitken, Robert
2
Barwise, Patrick
2
Bijmolt, Tammo H. A.
2
Etayo, Cristina
2
Huang, Rui
2
Kind, Hans Jarle
2
Liaukonyte, Jura
2
Palan, Kay M.
2
Panic, Katarina
2
Pearson, Sarah
2
Pelsmacker, Patrick de
2
Robertson, Kirsten
2
Schweda, Anika
2
Shi, Yang
2
Soni, Pavleen
2
Sánchez-Tabernero, Alfonso
2
Thyne, Maree
2
Watkins, Leah
2
Zigmond, Dan
2
Abou Seido, Noor O.
1
Ahn, Jungsun
1
Al Zain, Abdulaziz A.
1
Altintas, M. Hakan
1
Anand, Bharat N.
1
Andreeva, Tatʹjana B.
1
Andronikidis, Andreas I.
1
Artero, Juan P.
1
Auty, Susan
1
Baisya, Rajat Kanti
1
Bayo-Moriones, Alberto
1
Beales, J. Howard
1
Berg, Christina
1
Berning, Joshua
1
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Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
7
The journal of media economics
6
Young consumers : insight and ideas for responsible marketers
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Marketing intelligence & planning
4
International journal of consumer studies
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Arts and the market
1
Der Markt : international journal of marketing
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic research
1
Economics and human biology
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport finance
1
JMM : the international journal on media management
1
Jahrbuch Seniorenmarketing
1
Journal of academic research in economics
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economics & management strategy : JEMS
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Marketing science
1
Middle East journal of management : MEJM
1
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ECONIS (ZBW)
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1
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
2
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
3
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
4
How campaign ads stimulate political interest
Canen, Nathan
;
Martin, Gregory J.
- In:
The review of economics and statistics
105
(
2023
)
2
,
pp. 292-310
Persistent link: https://www.econbiz.de/10014295614
Saved in:
5
The effects of introducing advertising in pay TV : a model of asymmetric competition between pay TV and free TV
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
The B.E. journal of theoretical economics
23
(
2023
)
1
,
pp. 291-326
Persistent link: https://www.econbiz.de/10013555574
Saved in:
6
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
7
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
8
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
9
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
10
Industry self-regulation of food advertisement to children : compliance versus effectiveness of the EU Pledge
Landwehr, Stefanie C.
;
Hartmann, Monika
- In:
Food policy : economics planning and politics of food …
91
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012508953
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