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subject:"Messebeteiligung"
~isPartOf:"European journal of marketing : EJM"
~person:"Busche, Manfred"
~person:"Tafesse, Wondwesen"
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Messebeteiligung
Exhibitor attendance
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Marketing management
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Marketing resources
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Marketingmanagement
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Messe
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Trade fair
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Trade fair participation
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Trade show attendance
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Trade show organization
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Visitor attendance
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Busche, Manfred
Tafesse, Wondwesen
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
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Kompetenztransfer im Investitionsgütermarketing
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Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
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ECONIS (ZBW)
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Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
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