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subject:"Mobile Business"
~person:"Gao, Tao"
~person:"Liébana-Cabanillas, Francisco"
~subject:"Innovation diffusion"
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Mobile Business
Innovation diffusion
Innovation adoption
4
Innovationsakzeptanz
4
Mobile business
4
Mobile communications
4
Mobile phone
4
Mobilkommunikation
4
Mobiltelefon
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand management
2
Electronic money
2
Elektronisches Geld
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mobile Marketing
2
Mobile marketing
2
NFC
2
SMS
2
Australia
1
Australien
1
Branding
1
Consumer acceptance of new marketing platforms
1
Global marketing
1
Innovationsdiffusion
1
Internet marketing
1
Mobile payment adoption
1
Mobile payments
1
Online-Marketing
1
Payments adoption
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QR
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Wireless communications
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Youth consumers
1
intention to use
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Gao, Tao
Liébana-Cabanillas, Francisco
Asongu, Simplice
10
Gruber, Harald
7
Kretschmer, Tobias
7
Hübler, Michael
5
Verboven, Frank
5
Biekpe, Nicholas
4
Cassimon, Danny
4
Ghose, Anindya
4
Islam, Towhidul
4
Meade, Nigel
4
Andrews, Michelle
3
Andrianaivo, Mihasonirina
3
Bamoriya, Hemant
3
Chu, Wen-lin
3
Dewenter, Ralf
3
Fang, Zheng
3
Gerpott, Torsten J.
3
Grajek, Michał
3
Gupta, Ruchita
3
Jain, Karuna
3
Koski, Heli
3
Kpodar, Kangni
3
Kruse, Jörn
3
Liu, Xielin
3
Luo, Xueming
3
Michalakelis, Christos
3
Varoutas, Dimitris
3
Wu, Feng-shang
3
Acs, Zoltán J.
2
Audretsch, David B.
2
Bagchi, Kallol
2
Baumüller, Heike
2
Björkegren, Daniel
2
Brandt, Tobias
2
Broeckelmann, Philipp
2
Cho, Youngsang
2
Dix, Steve
2
Dwivedi, Yogesh Kumar
2
Foo, Pik-Yin
2
Foster, Robert John
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Business horizons
1
Economic research
1
Journal of business research : JBR
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Mobile payment is not all the same : the adoption of mobile payment systems depending on the technology applied
Ramos de Luna, Iviane
;
Liébana-Cabanillas, Francisco
; …
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 931-944
Persistent link: https://www.econbiz.de/10012135468
Saved in:
2
Intention to use new mobile payment systems : a comparative analysis of SMS and NFC payments
Liébana-Cabanillas, Francisco
;
Ramos de Luna, Iviane
; …
- In:
Economic research
30
(
2017
)
1,1
,
pp. 892-910
Persistent link: https://www.econbiz.de/10012224153
Saved in:
3
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
4
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
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