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subject:"Mobile Business"
~person:"Ghose, Anindya"
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Mobile Business
Mobile communications
6
Mobile phone
6
Mobilkommunikation
6
Mobiltelefon
6
Internet marketing
4
Mobile Marketing
4
Mobile business
4
Mobile marketing
4
Online-Marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Mobile Anwendung
3
Mobile application
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Advertising effects
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Bayes-Statistik
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Bayesian inference
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Internet usage
2
Internetnutzung
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Target group
2
Werbewirkung
2
Zielgruppe
2
field study
2
mobile advertising
2
mobile analytics
2
mobile marketing
2
Advertising
1
Apple
1
Arbeitsmobilität
1
Commuting
1
Cost-benefit analysis
1
Demand
1
Feldforschung
1
Field research
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Google
1
Information costs
1
Informationskosten
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Internet
1
Kosten-Nutzen-Analyse
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Kundenbindungsprogramm
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Ghose, Anindya
Andrews, Michelle
3
Bamoriya, Hemant
3
Fang, Zheng
3
Gerpott, Torsten J.
3
Luo, Xueming
3
Acs, Zoltán J.
2
Audretsch, David B.
2
Brandt, Tobias
2
Broeckelmann, Philipp
2
Dix, Steve
2
Dwivedi, Yogesh Kumar
2
Foo, Pik-Yin
2
Foster, Robert John
2
Gao, Tao
2
Groß, Michael
2
Han, Sang Pil
2
Horst, Heather A.
2
Hughes, Laura
2
Ida, Takanori
2
Jamieson, Kyle
2
Kesharwani, Ankit
2
Kina, Jorge
2
Koguchi, Teppei
2
Kumra, Rajeev
2
Kuroda, Toshifumi
2
Laukkanen, Tommi
2
Lekakos, George
2
Lien, Jerry
2
Liébana-Cabanillas, Francisco
2
Mahatanankoon, Pruthikrai
2
Malik, Anjali
2
Neumann, Dirk
2
Pagani, Margherita
2
Pelet, Jean-Eric
2
Ramos de Luna, Iviane
2
Rohm, Andrew J.
2
Sharma, Sujeet Kumar
2
Shaw, Bijeta
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Shimul, Anwar Sadat
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Information systems research : ISR
1
Journal of management information systems : JMIS
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
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