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subject:"Mobile communications"
~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~subject:"Indien"
~subject:"Internet marketing"
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Mobile communications
Indien
Internet marketing
Mobile phone
6
Mobiltelefon
6
Consumer behaviour
5
Konsumentenverhalten
5
Mobilkommunikation
4
India
3
Advertising
2
Advertising effects
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Mobile Marketing
2
Mobile marketing
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Werbewirkung
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Werbung
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4A's
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Addiction
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Communication
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Consumer attitudes
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Credibility
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Factor analysis
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Faktorenanalyse
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Gesundheit
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Glaubwürdigkeit
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Health
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Information technology
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Ländlicher Raum
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Mobile Business
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Mobile advertising
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Mobile business
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Nokia
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Online-Marketing
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Rural
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Rural area
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SMS
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Sucht
1
Telecommunications industry
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Telekommunikationssektor
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Time
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Viral marketing
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Reddy, T. Ravindra
2
Fonceca, Clayton Michael
1
Justus, T. Frank Sunil
1
Lakshmi, N. Rajya
1
Lisa, E.
1
Sarkar, Dev Narayan
1
Sunitha, T.
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Thairiyam, Moieeson
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
Telecommunications policy : the international journal of digital economy, data sciences and new media
50
AGDI working paper
30
Technological forecasting & social change : an international journal
26
Journal of retailing and consumer services
15
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
11
Information economics and policy : IEP
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
8
Information systems research : ISR
7
International journal of business innovation and research
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Journal of development economics
7
NBER working paper series
7
Discussion paper
6
International journal of electronic business
6
International journal of industrial organization
6
Journal of African business
6
NET Institute Working Paper
6
International journal of enterprise network management
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management information systems : mis quarterly
5
NBER Working Paper
5
Services marketing quarterly
5
Applied economics letters
4
Asia Pacific journal of marketing and logistics
4
Center for Global Development Working Paper
4
Discussion paper / Tinbergen Institute
4
Discussion papers / CEPR
4
Economics letters
4
Food policy : economics planning and politics of food and agriculture
4
Journal of hospitality marketing & management
4
Journal of marketing communications
4
Journal of regulatory economics
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
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ECONIS (ZBW)
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1
Mobile phone usage addiction : an empirical study
Fonceca, Clayton Michael
;
Lisa, E.
;
Thairiyam, Moieeson
- In:
GITAM journal of management : a quarterly publication …
16
(
2018
)
4
,
pp. 138-144
Persistent link: https://www.econbiz.de/10012050796
Saved in:
2
Determinants of word of mouse in purchase of mobile phones
Justus, T. Frank Sunil
;
Sunitha, T.
- In:
GITAM journal of management : a quarterly publication …
15
(
2017
)
3
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011977006
Saved in:
3
Consumer's attitude towards SMS advertising : a study in Nellore City, Andhra Pradesh, India
Reddy, T. Ravindra
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
2
,
pp. 253-258
Persistent link: https://www.econbiz.de/10011398446
Saved in:
4
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
5
Designing a rural distribution network for mobile handsets in India : a conceptual framework
Sarkar, Dev Narayan
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
4
,
pp. 157-171
Persistent link: https://www.econbiz.de/10011292562
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