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subject:"Mobile communications"
~person:"Ghose, Anindya"
~person:"Werthschulte, Madeline"
~type:"article"
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Mobile communications
Mobile phone
6
Mobiltelefon
6
Mobilkommunikation
5
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4
Mobile Business
4
Mobile Marketing
4
Mobile business
4
Mobile marketing
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mobile marketing
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Ghose, Anindya
Werthschulte, Madeline
Asongu, Simplice
11
Nwachukwu, Jacinta C.
5
Birch, Nancy J.
4
Culver, Jeffrey N.
4
Fang, Zheng
4
Grzybowski, Lukasz
4
Haenssgen, Marco J.
4
Luo, Xueming
4
Tesfom, Goitom
4
Andrews, Michelle
3
Björkegren, Daniel
3
Campbell-Kelly, Martin
3
Dwivedi, Yogesh Kumar
3
Garcia-Swartz, Daniel D.
3
Genakos, Christos
3
Giachetti, Claudio
3
Gopal, Anandasivam
3
Gupta, Ruchita
3
Han, Sang Pil
3
Ida, Takanori
3
Jain, Karuna
3
Lee, Dongwon
3
Madden, Gary
3
Park, Sangwon
3
Prodanova, Jana
3
Qaim, Matin
3
Valletti, Tommaso M.
3
Velmurugan, Manivannan Senthil
3
Velmurugan, Masa Sakthi
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Wang, Dan
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Adam, Ibrahim Osman
2
Aker, Jenny C.
2
Alhassan, Muftawu Dzang
2
Alhauli, Abdullah
2
Arcand, Manon
2
Asongu, Simplice A.
2
Bajo Davó, Nuria
2
Baran, Tamer
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Information systems research : ISR
2
Journal of management information systems : JMIS
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
5
How is the mobile Internet different? : search costs and local activities
Ghose, Anindya
;
Goldfarb, Avi
;
Han, Sang Pil
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 613-631
Persistent link: https://www.econbiz.de/10010128865
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