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subject:"Mobile marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of promotion management : JPM"
~source:"econis"
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Search: subject_exact:"Online marketing"
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Mobile marketing
Internet marketing
90
Online-Marketing
90
Consumer behaviour
49
Konsumentenverhalten
49
Social Web
48
Social web
48
Advertising effects
29
Werbewirkung
29
Brand management
27
Markenführung
27
Advertising
23
Werbung
23
Brand image
19
Markenimage
19
Beziehungsmarketing
16
Relationship marketing
16
social media
13
Online retailing
10
Online-Handel
10
Viral marketing
10
Virales Marketing
10
Brand
8
Markenartikel
8
Marketing management
7
Marketingmanagement
7
Website
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Facebook
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Public relations
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Öffentlichkeitsarbeit
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Brand loyalty
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Credibility
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Glaubwürdigkeit
5
Markentreue
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Sales promotion
5
Verkaufsförderung
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advertising
5
Confidence
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Emotion
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Fernsehwerbung
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Mobile Marketing
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Atli Geir Hallgrímsson
1
Avis, Mark
1
Fagerstrøm, Asle
1
Karson, Eric
1
Korgaonkar, Pradeep
1
Larsen, Nils Magne
1
Menon, R. G. Vishnu
1
Noguti, Valeria
1
Petrescu, Maria
1
Santoso, Irene
1
Trinh, Giang
1
Valdimar Sigurdsson
1
Waller, David
1
Wright, Malcolm
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of promotion management : JPM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
7
SpringerLink / Bücher
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
Young consumers : insight and ideas for responsible marketers
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing research
3
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Technological forecasting & social change : an international journal
3
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Handbook of research on effective advertising strategies in the social media age
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
Marketing efficiency in tourism : coping with volatile demand
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Profession : Wissenschaftsedition im Rainer Hampp Verlag
2
Psychology & marketing
2
Rheinwerk Computing
2
Wirtschaftswissenschaft
2
Wissenschaftliche Schriften der WWU Münster / 4
2
#RideTheMobileTsunami
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
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ECONIS (ZBW)
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1
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
2
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
Saved in:
3
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
4
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
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