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subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Key account management
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Key-Account-Management
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Theorie
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Beziehungsmarketing
6
Relationship marketing
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Lieferantenmanagement
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Supplier relationship management
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Customer value
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Kundenwert
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Business network
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CRM
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Key Account Management
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Knowledge management
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Knowledge transfer
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Kundengruppenmanagement
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Organisationsforschung
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Organisatorischer Wandel
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Organizational change
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Organizational research
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Physical distribution
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Social network
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Verkauf
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Wissensmanagement
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Account Management
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Arbeitsgruppe
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B-to-B-Marketing
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Bank
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Bibliometrics
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Deszczyński, Bartosz
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The determinants of global account management (GAM) : a relationship decision-making model
Deszczyński, Bartosz
- In:
Argumenta oeconomica
43
(
2019
)
2
,
pp. 233-253
Persistent link: https://www.econbiz.de/10012284896
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2
High-performance global account management teams : design dimensions, processes and outcomes
Atanasova, Yana
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003641374
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