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subject:"Musik"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Werbemusik"
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Musik
Werbemusik
Consumer behaviour
5
Konsumentenverhalten
5
Music
5
Music industry
5
Musikwirtschaft
5
Brand management
2
Markenführung
2
Advertising
1
Advertising music
1
Brand community
1
Brand image
1
Cameroon
1
Community
1
Familie
1
Family
1
Gemeinschaft
1
Generationengerechtigkeit
1
Intergenerational equity
1
Intergenerational transfer
1
Intergenerational transmissions
1
Intergenerationale Übertragung
1
Japan
1
Kamerun
1
Lebensqualität
1
Markenimage
1
Market research
1
Marktforschung
1
Music Branding Expert Terminology (MBET)
1
Music branding
1
Quality of life
1
Satisfaction
1
Social Web
1
Social web
1
Tourism
1
Tourism marketing
1
Tourismus
1
Tourismusmarketing
1
Transformative consumer research
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English
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Barès, Franck
1
Cova, Bernard
1
Derbaix, Christian
1
Derbaix, Maud
1
Egermann, Hauke
1
Hartmann, Benjamin Julien
1
Herzog, Martin
1
Lepa, Steffen
1
Nemani, Anicet
1
Schoenrock, Andreas
1
Sinclair, Gary
1
Steffens, Jochen
1
Tinson, Julie
1
Östberg, Jacob
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of cultural economics
26
Information economics and policy : IEP
12
International journal of arts management
11
Journal of business research : JBR
10
International journal of event and festival management
9
Marketing theory
9
Institute for Prospective Technological Studies digital economy working paper
8
Journal of retailing and consumer services
8
International journal of intellectual property management : IJIPM
7
Arts and the market
5
Journal of economic behavior & organization : JEBO
5
Journal of promotion management : JPM
5
The production and consumption of music in the digital age
5
Asia Pacific business review
4
Asia Pacific journal of marketing and logistics
4
CESifo working papers
4
Higher School of Economics Research Paper
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Arts marketing : an international journal ; AM
3
Discussion paper
3
Discussion paper series / IZA
3
Discussion papers / CEPR
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Economics letters
3
European journal of operational research : EJOR
3
Handbook of the economics of art and culture : volume 2
3
Handbook of the economics of art and culture ; Vol. 2
3
Information systems research : ISR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of cultural management and cultural policy
3
Journal of destination marketing & management
3
Journal of marketing research
3
Journal of media business studies
3
Management information systems : mis quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
NBER working paper series
3
Psychology & marketing
3
Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
3
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ECONIS (ZBW)
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1
Music and well-being : a transformative consumer research perspective
Sinclair, Gary
;
Tinson, Julie
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1605-1623
Persistent link: https://www.econbiz.de/10012802293
Saved in:
2
Presenting marketing through music : Alpen sind immer wunderschön
Hartmann, Benjamin Julien
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1796-1809
Persistent link: https://www.econbiz.de/10014234149
Saved in:
3
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
4
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
5
Intergenerational transmissions and sharing of musical taste practices
Derbaix, Christian
;
Derbaix, Maud
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1600-1623
Persistent link: https://www.econbiz.de/10012178652
Saved in:
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