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subject:"Musik"
~language:"eng"
~person:"Allan, David"
~subject:"Music"
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Musik
Music
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Allan, David
Waldfogel, Joel
18
Borowiecki, Karol Jan
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16
Waelbroeck, Patrick
16
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15
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Journal of international consumer marketing
2
Brick & mortar shopping in the 21st century
1
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
3
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
4
Sound retailing : a review of experimental evidence on the effects of music on shopping behavior
Allan, David
- In:
Brick & mortar shopping in the 21st century
,
(pp. 33-52)
.
2008
Persistent link: https://www.econbiz.de/10003618151
Saved in:
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