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subject:"Neuromarketing"
~person:"André, Michael"
~person:"Seixas, Daniela"
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Neuromarketing
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André, Michael
Seixas, Daniela
Hubert, Anita Mirja
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The journal of brand management : an international journal
1
The journal of product & brand management
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
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Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
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2
Neuroscience in branding : a functional magnetic resonance imaging study on brands' implicit and explicit impressions
Santos, José Paulo
;
Seixas, Daniela
;
Brandão, Sofia
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 735-757
Persistent link: https://www.econbiz.de/10009621245
Saved in:
3
Die Anwendung von Erkenntnissen der neurowissenschaftlichen Marktforschung in der Markenführung
Veigel, Ulrich
;
André, Michael
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 215-231)
.
2010
Persistent link: https://www.econbiz.de/10003992377
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