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subject:"Neuromarketing"
~person:"Hubert, Marco"
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Neuromarketing
Neuroscience
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Consumer behaviour
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Brand management
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Hubert, Marco
Hubert, Anita Mirja
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Smidts, Ale
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
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Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 47-55)
.
2010
Persistent link: https://www.econbiz.de/10003992348
Saved in:
3
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
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