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subject:"Neuromarketing"
~subject:"Brand"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Neurobiologie"
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Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
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2015
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Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
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