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subject:"Neuromarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Neurobiologie"
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Neuromarketing
Neuroscience
323
Neurowissenschaften
323
Consumer behaviour
119
Konsumentenverhalten
119
Cognition
77
Kognition
77
Neuroeconomics
49
Neuroökonomie
49
neuroscience
47
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41
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32
Entscheidung
32
Advertising effects
29
Werbewirkung
29
Führungsstil
24
Leadership style
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Advertising
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Werbung
23
consumer neuroscience
23
Bibliometrics
19
Bibliometrie
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fMRI
18
Consumer neuroscience
17
Brand management
16
Markenführung
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Market research
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USA
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United States
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neuromarketing
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Experiment
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Theorie
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Theory
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Markenimage
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Organizational behaviour
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Article
67
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Aufsatz in Zeitschrift
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67
Aufsatz im Buch
18
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6
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Smidts, Ale
5
Boksem, Maarten A. S.
3
Plassmann, Hilke
3
Sánchez-Fernández, Juan
3
Casado-Aranda, Luis-Alberto
2
Hsu, Ming
2
Hubert, Marco
2
Huettel, Scott A.
2
Lee, Nick
2
Seixas, Daniela
2
Senior, Carl
2
Venkatraman, Vinod
2
Agarwal, Sharad
1
Al Smadi, Sami
1
Al-Kwifi, Sam O.
1
Alcauter, Sarael
1
Alvarez-Altamirano, Katerina
1
Andreu-Perez, Javier
1
Andronescu, Daniel Adrian
1
Andréu-Abela, Jaime
1
Antonakis, John
1
Antonovica, Arta
1
Avendaño Castro, William Rodrigo
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Bahoussa, Abdelaziz
1
Baldo, Davide
1
Bao, Forrest S.
1
Barrios, Fernando
1
Behl, Abhishek
1
Berčík, Jakub
1
Betti, Kelley Cristine Mazzetto
1
Bhardwaj, Shikha
1
Bigné Alcañiz, J. Enrique
1
Boksem, Maarten
1
Bradford, J. Andrew
1
Brandes, Leif
1
Brandão, Sofia
1
Buiga, Andrei
1
Burkhalter, Janée N.
1
Butler, Michael R. J.
1
Cai, Weidong
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Journal of business research : JBR
6
Journal of marketing research : JMR
4
Psychology & marketing
4
The journal of product & brand management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of retailing and consumer services
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Organizational research methods : ORM
2
The journal of brand management : an international journal
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
1
Der Markt : international journal of marketing
1
Economics, management and financial markets
1
European journal of marketing
1
European research on management and business economics
1
European research studies
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of consumer studies
1
International journal of economic behavior and organization : IJEBO
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of euromarketing
1
Journal of historical research in marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of information & knowledge management : JIKM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international food & agribusiness marketing
1
Journal of management research
1
Journal of marketing management : MM
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ECONIS (ZBW)
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61
Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia
;
Bradford, J. Andrew
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009716243
Saved in:
62
Branding the brain : a critical review and outlook
Plassmann, Hilke
;
Ramsøy, Thomas Z.
;
Milosavljevic, Milica
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10009548912
Saved in:
63
Neuroscience in branding : a functional magnetic resonance imaging study on brands' implicit and explicit impressions
Santos, José Paulo
;
Seixas, Daniela
;
Brandão, Sofia
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 735-757
Persistent link: https://www.econbiz.de/10009621245
Saved in:
64
The brain in business : neuromarketing and organisational cognitive neuroscience
Lee, Nick
;
Butler, Michael R. J.
;
Senior, Carl
- In:
Der Markt : international journal of marketing
49
(
2010
)
3/4
,
pp. 129-131
Persistent link: https://www.econbiz.de/10008806470
Saved in:
65
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
66
Three laws of branding : neuroscientific foundations of effective brand building
Walvis, Tjaco H.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 176-194
Persistent link: https://www.econbiz.de/10003790476
Saved in:
67
"Implicit diagnostics" : die Fenster zum Unbewussten öffnen
Scarabis, Martin
;
Heinsen, Sven
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 29-33
Persistent link: https://www.econbiz.de/10003781246
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