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subject:"Neuromarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Neuromarketing
Neuroscience
323
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323
Consumer behaviour
119
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119
Cognition
77
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77
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consumer neuroscience
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neuromarketing
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Aufsatz in Zeitschrift
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5
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2
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Journal of business research : JBR
6
Journal of marketing research : JMR
4
Psychology & marketing
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The journal of product & brand management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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2
Journal of retailing and consumer services
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Organizational research methods : ORM
2
The journal of brand management : an international journal
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
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Der Markt : international journal of marketing
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Economics, management and financial markets
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European journal of marketing
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European research on management and business economics
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European research studies
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International journal of business and globalisation : IJBG
1
International journal of business innovation and research
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International journal of business innovation and research : IJBIR
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
International journal of consumer studies
1
International journal of economic behavior and organization : IJEBO
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of euromarketing
1
Journal of historical research in marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of information & knowledge management : JIKM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international food & agribusiness marketing
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Journal of management research
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
4
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
5
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
6
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
7
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
Saved in:
8
Consumer neuroscience : the application of selected neurobiological methods in consumer research
Wąsikowska, Barbara
- In:
European research studies
24
(
2021
)
2B
,
pp. 1153-1162
Persistent link: https://www.econbiz.de/10012664286
Saved in:
9
Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
Avendaño Castro, William Rodrigo
;
Luna Pereira, Henry …
- In:
Cuadernos de administración : quarterly publication of …
37
(
2021
)
71
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013192618
Saved in:
10
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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